Merlin's Magic Wand
About us
Merlin’s Magic Wand is a dedicated children’s charity, bringing joy and connection to children around the world. Our incredible work is made possible through our partnership with Merlin Entertainments, a world leader in branded entertainment destinations, offering a diverse portfolio of resort theme parks, city-centre gateway attractions and LEGOLAND® Resorts which span across the UK, US, Western Europe, China and Asia Pacific. Together, we collaborate across Merlin’s global network of attractions to deliver three enchanting programs. Keep reading to discover more about these magical initiatives!
Magical Days Out
Magical Days Out offer an unforgettable day of fun and adventure, gifted to children and families who need them most through our incredible partner organisations. We bring the magic to children facing challenges, from illness and disabilities to various forms of adversity. Our goal is to create joy and lasting memories for those who need it most.
Discover more about our Magical Days Out programme and find a partner organization that can help you access tickets by visiting our partner page. The magic is waiting!
Did you know? In 2024 more than 1400 people experienced the magic of Gardaland thanks to Merlin’s Magic Wand!
Magic On Tour
Magic On Tour is our exciting community outreach initiative that brings the wonder and excitement of Merlin attractions directly to children in schools, hospices, and hospitals. Through this initiative, Merlin team members from across the globe can use Merlin Volunteer Days to create unforgettable, joy-filled experiences - whether in person or virtually.
Working alongside our dedicated attractions, we deliver specially crafted activities and magical visits to brighten the lives of eligible children. With the support of a Magic On Tour grant to make it all happen.
You can now apply for a Magic On Tour session! With many Merlin colleagues eager to volunteer, we offer a wide range of virtual experiences as well. Reach out today and bring the magic to those who need it most!
Magic Spaces
In places where children spend significant time, such as hospitals, treatment centres, special educational needs schools, and hospices, we create Magic Spaces. In collaboration with design teams from across the business called Merlin Magic Makers, we design and transform areas into immersive, attraction-themed spaces inspired by some of the world’s most beloved brands.
These transformative projects cost an average of £25,000 each— and funding that comes from the generosity of Merlin Entertainments colleagues, suppliers, supporters, and guests. As a supporter of Merlin's Magic Wand, you can join the magic by fundraising to help reinvent essential spaces like bathrooms, play areas, gardens, waiting rooms, and sensory rooms.
Interested in learning more about our Magic Spaces or how you can support this vital work through fundraising? Visit our Support Us page and become part of this magical transformation today!
For more information about Merlin's Magic Wand, the eligibility criteria and how to apply, visit www.merlinsmagicwand.org
